How does the ad revenue index work?

Each day, we publish an initial score based on preliminary data from our ad networks. The following day, we finalize all of our data and, if necessary, update the index score from the previous day. The Ad Revenue Index is a free tool that allows anyone to see website ad rate trends across the globe.

What is the growth rate of Internet advertising revenue?

Total internet advertising revenue has seen a compound annual growth rate (CAGR) of 19.6% since 2011, an increase from 18% measured between 2010 and 2020. Mobile CAGR over the same period is 55.8% (a drop from 66.5% between 2010 – 2020) while desktop growth remains in single digits at 6.1% (an increase from 5.0% CAGR between 2010 – 2020).

What digital ad formats do marketers use?

Marketers can choose from a vast and ever-expanding pool of digital advertising channels. According to the latest data, search advertising remains one of the leading digital ad formats worldwide. This should come as no surprise, considering that roughly 30 percent of global web traffic is generated via search engines each year.